Don’t Get Fleeced! Learn the Smart Way of Purchasing a Car

Abstract: fleece [flees] verb: to deceive and take money from (someone) Currently, the majority of customers go into a dealership without any knowledge of what vehicle is right for their wants and needs, their current vehicles trade in value, the fair market value of the vehicle that they are interested in purchasing, how a dealership hides profit, and many other skills needed in making a fair purchase of a vehicle of their selection. They ultimately get fleeced. This instructional design module was targeted for the typical consumer and helped them to become a more knowledgeable purchaser. The purpose of this instructional design project was to design and evaluate a website that educated the consumer, and provided them the skills, tools, and confidence needed to get a fair deal. The course content can be found online at http://fleeced.weebly.com/. This instructional design module was created primarily with Weebly, Google forms and various other Web 2.0 tools so the user would have access to its contents 24/7 utilizing any current technology that has access to the Internet. I used instructional strategies based on Gagne’s Nine Events of Instruction. Based on comparisons of the pre and post test scores improved and all of the participants were able to master the posttest, above 84%. Results, lessons learned, and recommendations for future modules will be highlighted.